# 4.1 Identities are reduced to their wallets

While web3 social platforms offer disruptive benefits like data ownership and privacy, they struggle to scale. They often reduce users to their wallets, overlooking the complexity of human identity.

To thrive and reach mass adoption, these platforms need to:&#x20;

* **Capture multifaceted identities**: Integrate both on-chain and off-chain data, including interests, skills, and interactions, to reflect the full spectrum of users' identities.
* **Foster meaningful connections:** Move beyond financial entities to build deeper, more personal social and professional relationships among users.

Facilitate accurate connections: Provide richer profile data to enable more relevant connections between users, ideas, and opportunities.


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