4.2 The average user can’t grasp how the platform works

Web3 networks are too complex for the average user, making it difficult for mass adoption to take place.

The steep learning curve—requiring the average user to understand private keys, gas fees, and decentralized applications (dApps)—limits the appeal of web3 to a niche audience of crypto-savvy individuals.

To attract a broader audience, social platforms should:

• Abstract technical complexities: Platforms need to hide the underlying blockchain operations, offering experiences that are intuitive and simple to navigate.

• Focus on familiar interfaces: Mimicking the usability of Web2 apps is crucial to engage a larger audience.

Deliver frictionless onboarding: Sign-ups, transactions, and user interactions should be as easy as creating an account on Web2 apps like Instagram or Gmail.